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Academic Journal

When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle.

  • Source: Journal of Consumer Research. Aug2014, Vol. 41 Issue 2, p475-488. 14p. 1 Diagram, 2 Charts, 3 Graphs.

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Academic Journal

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition.

  • Source: Journal of Consumer Research. Dec2012, Vol. 39 Issue 4, p784-799. 16p. 1 Black and White Photograph, 1 Diagram, 1 Chart, 4 Graphs.

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Academic Journal

Does Online Community Participation Foster Risky Financial Behavior?

  • Source: Journal of Marketing Research (JMR). Jun2012, Vol. 49 Issue 3, p394-407. 14p. 1 Color Photograph, 6 Charts, 1 Graph.

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Academic Journal

Sensory Experiences and Consumer Creativity.

  • Source: Journal of the Association for Consumer Research. Oct2017, Vol. 2 Issue 4, p472-484. 13p.

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Academic Journal

Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance.

  • Source: Journal of Consumer Research. Jun2010, Vol. 37 Issue 1, p1-14. 14p. 4 Black and White Photographs, 2 Charts, 4 Graphs.

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Academic Journal

Seeking Freedom through Variety.

  • Source: Journal of Consumer Research. Dec2009, Vol. 36 Issue 4, p600-610. 11p. 2 Diagrams, 4 Charts, 1 Graph.

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Academic Journal

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations.

  • Source: Journal of Marketing Research (JMR). Feb2009, Vol. 46 Issue 1, p37-45. 9p. 1 Color Photograph, 2 Charts.

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  • 1-10 of  99 results for ""ZHU, RUI (JULIET)""