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Academic Journal

The Third-Person Effect in Advertising: A Meta-Analysis.

  • Source: Journal of Advertising. Jul2017, Vol. 46 Issue 3, p377-394. 18p.

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Academic Journal

The value of the third-person effect in theory building.

Subjects: *Third-person effect; *Mass media influence; Self-discrepancy theory

  • Source: Review of Communication. Apr2017, Vol. 17 Issue 2, p74-86. 13p.

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Academic Journal

The false dichotomy of message desirability in third-person effect scholarship.

Subjects: *Third-person effect; *Perception; *Mass media

  • Source: Qualitative Research Reports in Communication. Jan-Dec2019, Vol. 20 Issue 1, p1-8. 8p.

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  • 1-10 of  6,393 results for ""Third-person effect""