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Regional creative networks can have a national impact.

• Authors : Relph-Knight, Lynda

• Source: Design Week; 8/23/2007, Vol. 22 Issue 34, p6-6, 2/5p, 1 Color Photograph

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Relating Online, Regional, and National Advertising to Firm Value.

• Authors : Sridhar, Shrihari¹ ; Germann, Frank² ; Kang, Charles³

• Source: Journal of Marketing. Jul2016, Vol. 80 Issue 4, p39-55. 17p. 7 Charts, 2 Graphs.

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A configuração de uma estética publicitária regional pernambucana.

• Authors : Covalesk, Rogerio Luiz¹

Subjects: *Advertising; *Cultural fusion; *Regional advertisingPernambuco (Brazil); Brazil

• Source: Comunicação, Mídia e Consumo. mai/ago2013, Vol. 10 Issue 28, p117-135. 19p.

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Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation.

• Authors : Mittal, Vikas^1,2 ; Kamakura, Wagner A.³ ; Govind, Rahul⁴

• Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p48-62. 15p. 1 Diagram, 5 Charts, 1 Graph, 4 Maps.

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Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

• Authors : Noriega, Jaime¹; Blair, Edward²

• Source: Journal of Marketing. Sep2008, Vol. 72 Issue 5, p69-83. 15p. 7 Charts.

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HARMONIOUS REGIONAL ADVERTISING REGULATION?

• Authors : Zhihong Gao¹

• Source: Journal of Advertising. Fall2005, Vol. 34 Issue 3, p75-87. 13p. 1 Diagram, 4 Charts, 1 Graph.

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Utilizing the Before After with Control Group Experimental Design to Evaluate an Outdoor Advertising Campaign.

• Authors : Fitts, Robert L.¹; Hewett, Wendell C.²

• Source: Journal of Advertising. Winter77, Vol. 6 Issue 1, p26-39. 4p. 2 Black and White Photographs.

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FACTORS INFLUENCING RECALL OF OUTDOOR ADVERTISING.

• Authors : Donthu, Naveen¹; Cherian, Joseph²; Bhargava, Mukesh³

• Source: Journal of Advertising Research. May/Jun93, Vol. 33 Issue 3, p64-72. 9p. 3 Black and White Photographs, 6 Charts, 7 Graphs.

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Utilizing Consumer Expectational Data to Allocate Promotional Efforts.

• Authors : Murray, J. Alex¹

• Source: Journal of Marketing. Apr1969, Vol. 33 Issue 2, p26-33. 8p. 1 Black and White Photograph, 1 Diagram, 1 Chart, 3 Graphs.

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MARKETING TO INNER-CITY BLACKS: POWERMASTER AND MORAL RESPONSIBILITY.

• Authors : Brenkert, George G.

Subjects: MALT liquors; ALCOHOLIC beverage advertising; URBAN African AmericansG. Heileman Brewing Co.

• Source: Business Ethics Quarterly; Jan1998, Vol. 8 Issue 1, p1-18, 18p

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16. Regional Analysis.

• Authors : Penn, William S.; Wykstra, R. A.; Hindersman, Charles H.

• Source: Journal of Marketing. Oct68 Part 1, Vol. 32 Issue 4, p94-95. 2p.

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The Impact of Targeting Technology on Advertising Markets and Media Competition.

• Authors : Athey, Susan¹; Gans, Joshua S²

• Source: American Economic Review. May2010, Vol. 100 Issue 2, p608-613. 6p.

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OTT Ads Pay Off for Tegna Unit: Revenues doubling each month as campaigns rise at Premion.

• Authors : Baumgartner, Jeff

Subjects: *Regional advertising; Business revenueTegna Inc.

• Source: Broadcasting & Cable - Multichannel News. 6/19/2017, Vol. 147 Issue 15, p15-15. 3/4p. 1 Color Photograph.

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How I Did It.

• Authors : Hyatt, Josh

• Source: Money. Aug2008, Vol. 37 Issue 8, p51-51. 1p. 1 Color Photograph.

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YOU'RE ALWAYS ON MAD AVE.

• Authors : MacMillan, Douglas

• Source: BusinessWeek. 4/20/2009, Issue 4127, p12-12. 1p.

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OrangeSoda gives partners ability to offer online services.

Subjects: ORANGESODA Inc.; REGIONAL advertising; WEB development

• Source: Enterprise/Salt Lake City. 8/26/2013, Vol. 43 Issue 2, p2-2. 1/5p.

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Kansas City.

• Authors : Bachman, Katy

• Source: Brandweek. 2/16/2009, Vol. 50 Issue 7, p10-10. 1p. 1 Map.

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Healthy Prognosis.

• Authors : Bachman, Katy

Subjects: *Communication in marketing; *Regional advertising; *Display advertising

• Source: MediaWeek. 4/14/2008, Vol. 18 Issue 15, p22-22. 1/2p.

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FM phase III: Will regional ads rise?

• Source: Campaign India. 1/10/2014, Vol. 7 Issue 9, p2-2. 1/4p.

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Father Doughs Best.

• Source: Brandweek. 10/3/2005, Vol. 46 Issue 35, p30-30. 1/6p. 1 Color Photograph.

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Play or Pay the Price.

• Authors : Janoff, Barry

• Source: Brandweek. 6/13/2005, Vol. 46 Issue 24, p34-34. 1/4p. 1 Color Photograph.

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Brand benefits of going local.

Subjects: REGIONAL advertising; MARKETING strategy; TARGET marketing

• Source: Marketing Week. 2/7/2013, p18-19. 2p.

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From Market, to Market.

• Authors : Spanbauer, Jeff (AUTHOR)

• Source: Pharmaceutical Representative. Mar2011, Vol. 41 Issue 3, p20-21. 2p.

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COMMERCIALLY SPEAKING.

Subjects: SAG-AFTRA (Organization); REGIONAL advertising; WAGES

• Source: Back Stage (1946-5440). 6/5/2014, Vol. 55 Issue 23, p19-19. 1/4p.

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Expect Regional Dealer Auto Ad Changes.

Subjects: GENERAL Motors Corp.; ADVERTISING; REGIONAL advertisingUNITED States

• Source: Ward's Dealer Business. May2008, Vol. 42 Issue 5, p27-28. 2p.

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REGIONAL RICHES.

Subjects: REGIONAL advertising; ADVERTISING; ADVERTISING agenciesLONDON (England); ENGLAND

• Source: Campaign. 3/7/2008, Issue 9, p20-21. 2p.

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GM uses regional share to set spending.

• Authors : Halliday, Jean

• Source: Advertising Age. 5/10/1999, Vol. 70 Issue 10, p62-62. 1/4p.

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Mitsubishi rolls its first regional sales event.

• Authors : Halliday, Jean

• Source: Advertising Age. 4/12/1999, Vol. 70 Issue 16, p33-33. 1/4p.

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GM division re-evaluating dealer agencies by region.

• Authors : Halliday, Jean

• Source: Advertising Age. 11/4/1996, Vol. 67 Issue 45, p4-4. 2/5p.

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Durban doldrums?

• Authors : Koenderman, Tony

• Source: Finweek. 5/12/2011, p10-10. 1p.

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Now that's the power of persuasion.

• Authors : Booth, John

Subjects: ADVERTISING campaigns; W.B. Doner & Co.; REGIONAL advertisingOHIO

• Source: Crain's Cleveland Business. 1/29/2007, Vol. 28 Issue 4, p26-26. 1/9p.

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Special report: Regional press.

• Source: Media: Asia's Media & Marketing Newspaper. 7/27/2007, p129-129. 1p.

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Dell calls regional review.

• Authors : Sudhaman, Arun

• Source: Media: Asia's Media & Marketing Newspaper. 2/9/2007, p1-1. 1p.

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Greater China: ABN Amro in initial stages of creative review.

• Source: Media: Asia's Media & Marketing Newspaper. 7/13/2007, p24-24. 1p.

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Brands open up local markets.

• Authors : Banerjee, Rajiv

• Source: Media: Asia's Media & Marketing Newspaper. 6/29/2007, p127-127. 1p.

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South East Asia: ABN Amro in initial stages of creative review.

• Source: Media: Asia's Media & Marketing Newspaper. 7/13/2007, p42-42. 1p.

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AirAsia kicks off first regional brand campaign.

• Source: Media: Asia's Media & Marketing Newspaper. 10/22/2009, p3-3. 1/3p. 1 Color Photograph.

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Amagi and Zee expand partnership to drive choice and value for advertisers.

• Source: Adgully. 7/17/2015, p5-5. 1p.

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Infiniti dealers to get 'better voice'.

Subjects: REGIONAL advertising; INFINITI automobiles; NISSAN Motor Co. Ltd.UNITED States

• Source: Automotive News. 2/6/2012, Vol. 86 Issue 6502, p32. 1p.

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Blurring the regions.

• Authors : Port, Jeni

• Source: Australian & New Zealand Grapegrower & Winemaker. 2009, Issue 540, p82-83. 2p.

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IS THE RECESSION DRIVING A PAN-REGIONAL AD SURGE?

Subjects: RECESSIONS; REGIONAL advertising; EVANS, Paul

• Source: Campaign. 10/22/2010, Issue 42, p29-29. 1p.

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Remember the regions.

Subjects: REGIONAL advertising; PUBLIC relations; INDUSTRIAL publicity

• Source: PRWeek (London). 6/25/2010, p13-13. 1p.

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COI creates regional agency framework.

Subjects: GREAT Britain. Central Office of Information; REGIONAL advertising; ADVERTISING agenciesUNITED Kingdom

• Source: Marketing Week. 9/18/2008, Vol. 31 Issue 38, p42-42. 1p.

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Free online marketing.

Subjects: INTERNET advertising; WEBSITES; REGIONAL advertising

• Source: Landscape Management. May2008, Vol. 47 Issue 5, p104-104. 1p.

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It's all about adding local colour.

Subjects: ADVERTISING campaigns; GLOBAL advertising; REGIONAL advertising

• Source: B&T Weekly. 5/4/2007, Vol. 57 Issue 2607, p8-8. 1p. 2 Color Photographs.

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Global MMA restructures to get brands involved at a local level.

Subjects: ORGANIZATIONAL change; INTERACTIVE marketing; MARRIOTT, LauraUNITED States

• Source: New Media Age. 1/2/2007, p6-6. 1/4p.

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Hyundai advertising model riles dealers.

Subjects: HYUNDAI Motor America Inc.; REGIONAL advertising; AUTOMOBILE dealers

• Source: Automotive News. 12/11/2006, Vol. 81 Issue 6233, p22H-22H. 1/3p. 1 Chart.

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Regional outfits are hit by clients' comfort blanket.

Subjects: ADVERTISING agencies; REGIONAL advertising; BDH TBWA Ltd.LONDON (England); ENGLAND

• Source: Campaign. 9/22/2006, Issue 38, p22-22. 1/4p.

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Ipsos study reveals regionals' potential.

Subjects: BRAND name products; PRODUCT advertising; PRINT advertising

• Source: Campaign. 9/15/2006, Issue 37, p8-8. 1/9p.

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Cadogan to extend focus to agents in the regions.

Subjects: CADOGAN Holidays Ltd.; CORPORATE growth; REGIONAL advertising

• Source: Travel Trade Gazette UK & Ireland. 8/4/2006, Issue 2728, p22-22. 1/6p.

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