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Periodical

A customer named Jed

Authors : Gerson, Vicki

Subjects: Bank marketing -- Methods; Banking industry -- Services; Customer service -- MethodsUnited States

Source: Bank Marketing. Dec, 1998, Vol. 30 Issue 12, p32, 6 p.

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Periodical

Branding: a refresher course

Authors : Weinstein, Lynn

Subjects: Banking industry -- Services; Brand choice -- Analysis; Product development -- AnalysisUnited States

Source: Bank Marketing. Dec, 1998, Vol. 30 Issue 12, p12, 2 p.

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Periodical

New directions in product development

Authors : Bowers, Michael R.; Wallace, Everett S., Jr.

Subjects: Product development -- Analysis; Bank marketing -- Surveys; Customer service -- Analysis

Source: Bank Marketing. April, 1986, Vol. 18 Issue 4, p22, 3 p.

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