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TEAM OF RIVALS; With digital media encroaching on all sides, TV adversaries train their fire outward instead of at each other. It could be the start of something bigger

  • Source: Advertising Age. May 15, 2017, Vol. 88 Issue 10, 0012

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TV'S BIGGEST SHOW (THAT NEVER AIRS); The NBC upfront involves more than 50 live performers and takes 100 hours of rehearsal. Ad Age goes behind the scenes to find out how the network's ultimate showcase for TV advertisers comes together

  • Source: Advertising Age. May 15, 2017, Vol. 88 Issue 10, 0032

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Periodical

WHY MARCHESE'S RISE MATTERS

  • Source: Advertising Age. May 15, 2017, Vol. 88 Issue 10, 0014

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SUPER BOWL OR TRUMP BOWL?

  • Source: Advertising Age. Jan 23, 2017, Vol. 88 Issue 2, 0003

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TV'S NEW RATINGS AREN'T WHAT ADVERTISERS WANT; But ad-buying power GroupM has a plan of its own

  • Source: Advertising Age. Jan 23, 2017, Vol. 88 Issue 2, 0036

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NIELSEN CAVES IN ON NEW TV RATINGS PUSH

  • Source: Advertising Age. Jan 9, 2017, Vol. 88 Issue 1, 0006

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360-DEGREE VIDEO IS NOT VIRTUAL REALITY (AND OTHER ANSWERS TO QUESTIONS YOU'RE TOO AFRAID TO ASK)

  • Source: Advertising Age. Oct 31, 2016, Vol. 87 Issue 21, 0019

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DEALING WITH DATA; THE SIGNAL AND THE NOISE

  • Source: Advertising Age. Sept 26, 2016, Vol. 87 Issue 18, 0022

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THE MOST IMPORTANT TV SHOWS THIS SEASON FOR NETWORKS AND AD BUYERS

  • Source: Advertising Age. September 12, 2016, Vol. 87 Issue 17, 0008

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TV SNAPS TO ATTENTION; Traditional networks hunt lost viewers with new rapid-fire shows on Snapchat

  • Source: Advertising Age. Sept 25, 2017, Vol. 88 Issue 18, 0083.

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  • 1-10 of  1,533 results for ""Poggi, Jeanine""