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Periodical

Super Bowl ads show limited diversity and inclusion progress: While advancements have been made, representation is still hard to quantify.

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p1-1. 1p.

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4 Super Bowl ad tricks that continue to work: From animals to babies, Big Game advertisers still lean on tried-and-true formulas.

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p18-18. 1p.

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TEAM OF RIVALS; With digital media encroaching on all sides, TV adversaries train their fire outward instead of at each other. It could be the start of something bigger

  • Source: Advertising Age. May 15, 2017, Vol. 88 Issue 10, 0012

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TV'S BIGGEST SHOW (THAT NEVER AIRS); The NBC upfront involves more than 50 live performers and takes 100 hours of rehearsal. Ad Age goes behind the scenes to find out how the network's ultimate showcase for TV advertisers comes together

  • Source: Advertising Age. May 15, 2017, Vol. 88 Issue 10, 0032

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WHY MARCHESE'S RISE MATTERS

  • Source: Advertising Age. May 15, 2017, Vol. 88 Issue 10, 0014

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Periodical

SUPER BOWL OR TRUMP BOWL?

  • Source: Advertising Age. Jan 23, 2017, Vol. 88 Issue 2, 0003

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TV'S NEW RATINGS AREN'T WHAT ADVERTISERS WANT; But ad-buying power GroupM has a plan of its own

  • Source: Advertising Age. Jan 23, 2017, Vol. 88 Issue 2, 0036

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Periodical

NIELSEN CAVES IN ON NEW TV RATINGS PUSH

  • Source: Advertising Age. Jan 9, 2017, Vol. 88 Issue 1, 0006

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Periodical

360-DEGREE VIDEO IS NOT VIRTUAL REALITY (AND OTHER ANSWERS TO QUESTIONS YOU'RE TOO AFRAID TO ASK)

  • Source: Advertising Age. Oct 31, 2016, Vol. 87 Issue 21, 0019

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Periodical

DEALING WITH DATA; THE SIGNAL AND THE NOISE

  • Source: Advertising Age. Sept 26, 2016, Vol. 87 Issue 18, 0022

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Periodical

THE MOST IMPORTANT TV SHOWS THIS SEASON FOR NETWORKS AND AD BUYERS

  • Source: Advertising Age. September 12, 2016, Vol. 87 Issue 17, 0008

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Periodical

TV SNAPS TO ATTENTION; Traditional networks hunt lost viewers with new rapid-fire shows on Snapchat

  • Source: Advertising Age. Sept 25, 2017, Vol. 88 Issue 18, 0083.

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MEGYN KELLY'S WAKE-UP CALL; The former Fox News favorite starts a new day, every day, as she joins NBC's morning lineup. But will viewers tune in?

  • Source: Advertising Age. Sept 25, 2017, Vol. 88 Issue 18, 0057.

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Periodical

MEET THE NEW FACES OF THE TV UPFRONTS; NETWORK SALES CHIEFS BRING EXTRA FIREPOWER TO THIS YEAR'S UPFRONT

  • Source: Advertising Age. May 16, 2016, Vol. 87 Issue 10, 0024

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Periodical

NBCU GETS MORE GRANULAR

  • Source: Advertising Age. April 18, 2016, Vol. 87 Issue 8, 0009

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SCRIPPS NETWORKS DOUBLES DOWN ON HOLIDAY SEASON PROGRAMMING

  • Source: Advertising Age. March 7, 2016, Vol. 87 Issue 5, 0006

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Periodical

Super Bowl 2022 commercials and the brands buying them: As demand escalates, so has the cost to advertise in the Big Game.

  • Source: Advertising Age. 11/8/2021, Vol. 92 Issue 16, p8-8. 1p.

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Periodical

CREATIVITY 50; DONNY DEUTSCH

  • Source: Advertising Age. Dec 21, 2015, Vol. 86 Issue 24, 0014

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CREATIVITY 50; Amy Schumer

  • Source: Advertising Age. Dec 21, 2015, Vol. 86 Issue 24, 0015

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Periodical

CNN TELLS 'GREAT BIG STORY' WITH VIDEO; SITE TO PRODUCE BRANDED CONTENT FOR ITS ADVERTISERS

  • Source: Advertising Age. Oct 26, 2015, Vol. 86 Issue 20, 0010

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HOW NETWORKS DECIDE WHICH SHOWS STAY AND WHICH WILL GET THE AX; THE NEW METRICS OF TV

  • Source: Advertising Age. October 26, 2015, Vol. 86 Issue 20, 0022

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ONE YEAR LATER, HOW IS VIACOM'S DATA PLAY HOLDING UP? MARKETERS NEED LESS REACH WHEN THEIR AIM IS TRUE

  • Source: Advertising Age. Oct 26, 2015, Vol. 86 Issue 20, 0020

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TRUMP'S AD BRAG

  • Source: Advertising Age. Sept 14, 2015, Vol. 86 Issue 17, 0006

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Periodical

SLING TV CMO COURTS CORD CUTTERS, IS CAREFUL NOT TO UNDERCUT DISH TV

  • Source: Advertising Age. Sept 14, 2015, Vol. 86 Issue 17, 0051

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'EMPIRE' AD TIME RIVALS NFL PRICING

  • Source: Advertising Age. Sept 14, 2015, Vol. 86 Issue 17, 0006

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BEHIND NBCU'S VOX, BUZZFEED DEALS: DATA

  • Source: Advertising Age. August 24, 2015, Vol. 86 Issue 16, 0012

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Periodical

OPEN QUESTION

  • Source: Advertising Age. May 1, 2017, Vol. 88 Issue 9, 0031.

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NEWFRONTS:TIME TO SHED THE SEXY ANDSELL SAFETY

  • Source: Advertising Age. May 1, 2017, Vol. 88 Issue 9, 0008.

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WHAT'S THE ROLE OF A MODERN TV AD CHIEF?

  • Source: Advertising Age. April 3, 2017, Vol. 88 Issue 7, 0010.

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TV RIVALS TEAM UP FOR TARGETING

  • Source: Advertising Age. March 20, 2017, Vol. 88 Issue 6, 0004.

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40 under FORTY; David Levy

  • Source: Advertising Age. March 20, 2017, Vol. 88 Issue 6, 0016.

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THE MARCH ON AUSTIN

  • Source: Advertising Age. March 6, 2017, Vol. 88 Issue 5, 0012.

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HOW AD TECH JUST MIGHT SAVE TV

  • Source: Advertising Age. Feb 20, 2017, Vol. 88 Issue 4, 0014.

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THE LIVE BOWL AND HOW IT'S CHANGING THE TV LANDSCAPE

  • Source: Advertising Age. Feb 6, 2017, Vol. 88 Issue 3, 0010.

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TV'S TRUE-CRIME WAR HORSE; The granddaddy of the grisly genre, NBC's 'Dateline,' is still on the case after 25 years

  • Source: Advertising Age. Sept 26, 2016, Vol. 87 Issue 18, 0026.

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NBC UNIVERSAL TRIES TO UNTANGLE ITS LIFESTYLE NETWORKS BY BRINGING THEM TOGETHER

  • Source: Advertising Age. April 20, 2015, Vol. 86 Issue 8, 0022

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CHEAT SHEET: WHAT NIELSEN CAN AND CAN'T MEASURE

  • Source: Advertising Age. December 8, 2014, Vol. 85 Issue 24, p0012.

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Marketer A-List; 'FROZEN'

  • Source: Advertising Age. Dec 8, 2014, Vol. 85 Issue 24, 0022

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THE CMO'S GUIDE TO FALL TV RATINGS; Here's what you need to know about the dynamics of the mediums

  • Source: Advertising Age. Sept 29, 2014, Vol. 85 Issue 20, p0040.

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'GMA' BLURS LINE WITH UNDER ARMOUR SEGMENT

  • Source: Advertising Age. Sept 15, 2014, Vol. 85 Issue 19, p0008.

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TOP DIGITAL MARKETERS; SABRINA CALUORI

  • Source: Advertising Age. Sept 15, 2014, Vol. 85 Issue 19, p0032.

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TOP DIGITAL MARKETERS; MICHAEL ACCAVITTI

  • Source: Advertising Age. Sept 15, 2014, Vol. 85 Issue 19, p0030.

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CMO'S GUIDE TO LIVE VIDEO; What you need to know about platforms, advertising, the risks and rewards

  • Source: Advertising Age. July 18, 2016, Vol. 87 Issue 14, 0018.

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WOMEN to WATCH 2016; CHANNING DUNGEY

  • Source: Advertising Age. May 30, 2016, Vol. 87 Issue 11, 0010.

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WOMEN to WATCH 2016; SUSANNE MCAVOY

  • Source: Advertising Age. May 30, 2016, Vol. 87 Issue 11, 0014.

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VIRTUAL REALITY NEARLY OVERSHADOWS VIDEO AT THE NEWFRONTS

  • Source: Advertising Age. May 16, 2016, Vol. 87 Issue 10, 0012.

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THE CMO'S GUIDE TO VIRTUAL REALITY

  • Source: Advertising Age. May 16, 2016, Vol. 87 Issue 10, 0030.

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TV UPFRONT; ANY GIVEN THURSDAYABC MAY NOT HAVE THE NFL AS IT HEADSTO THE UPFRONT, BUT IT'S GOT SHONDA RHIMES

  • Source: Advertising Age. May 16, 2016, Vol. 87 Issue 10, 0014.

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Periodical

TV ASKS FOR FAIR COMPARISONS

  • Source: Advertising Age. May 2, 2016, Vol. 87 Issue 9, 0008.

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LIVE FROM NEW YORK: ONE-THIRD FEWER ADS!

  • Source: Advertising Age. May 2, 2016, Vol. 87 Issue 9, 0008.

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  • 1-50 of  1,537 results for ""Poggi, Jeanine""