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Academic Journal

All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self.

  • Source: International Journal of Advertising. Jul2020, Vol. 39 Issue 5, p699-718. 20p. 1 Diagram, 5 Charts, 1 Graph.

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Book

Electronic Public Relations

  • Source: Wiley International Encyclopedia of Marketing. 2011, v. 4, p77-82.

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  • 1-10 of  47 results for ""Panopoulos, Anastasios""