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The Power of Celebrity Attributes in Purchase Decision and Brand Loyalty Among Indian Consumers.

  • Source: IUP Journal of Marketing Management. May2021, Vol. 20 Issue 2, p34-57. 24p.

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Gender Difference in Customer Satisfaction and Brand Loyalty Towards Banking Services.

  • Source: IUP Journal of Marketing Management. Feb2019, Vol. 18 Issue 1, p23-38. 16p.

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Impact of Celebrity Endorsements on Advertisement Effectiveness & Purchase Decision Among Youths.

  • Source: International Journal of Marketing & Business Communication. 2017, Vol. 6 Issue 4, p17-27. 11p.

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Customer Satisfaction from Service Quality of Indian Banks: Gender Comparison.

  • Source: Anvesha. Jul-Sep2017, Vol. 10 Issue 3, p10-20. 11p.

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Study of Service Quality, Customer Satisfaction & Customer Loyalty of Banks in India.

  • Source: International Journal of Banking, Risk & Insurance. Sep2016, Vol. 4 Issue 2, p59-70. 12p. 7 Charts.

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SERVICE QUALITY IN PUBLIC AND PRIVATE SECTOR BANKS OF INDIA.

  • Source: International Journal on Customer Relations. Mar2016, Vol. 4 Issue 1, p34-42. 9p.

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A Study on Investment Decision of Investors With Reference to Penetration of Mutual Funds in India.

  • Source: Adhyayan: A Journal of Management Sciences. Dec2015, Vol. 5 Issue 2, p9-19. 11p.

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A STUDY OF EMOTIONAL LABOUR AND BURNOUT SYMPTOMS IN TEACHERS.

  • Source: Global Management Review. 2011, Vol. 5 Issue 4, p55-67. 13p. 5 Charts.

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A Study of Psychological Reasons for Gender Differences in Preferences for Risk and Investment Decision Making.

  • Source: IUP Journal of Behavioral Finance. Sep2011, Vol. 8 Issue 3, p45-60. 16p. 7 Charts.

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Parental Perception of the Impact of Television Advertisements on Children's Buying Behavior.

  • Source: IUP Journal of Marketing Management. Feb2010, Vol. 9 Issue 1/2, p40-54. 15p. 12 Charts, 7 Graphs.

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  • 1-10 of  17 results for ""Mittal, Manish""