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Academic Journal

Sources of Scholarly Publications in Marketing, Advertising, and Public Relations.

Subjects: SCHOLARLY publishing; ADVERTISING; MARKETING researchPSYCHOLOGICAL Bulletin (Periodical); JOURNAL of Advertising Research (Periodical); HARVARD Business Review

  • Source: Journal of Advertising; Summer76, Vol. 5 Issue 3, p29-34, 6p

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BEHAVIORAL AND MANAGEMENT SCIENCE IN MARKETING.

Subjects: MARKETING management; NONFICTIONBEHAVIORAL & Management Science in Marketing (Book)DAVIS, Harry L.; SILK, Alvin J.

  • Source: Journal of Advertising; Spring79, Vol. 8 Issue 2, p46-47, 2p

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EFFECTIVE PUBLIC RELATIONS.

Subjects: PUBLIC relations; NONFICTIONEFFECTIVE Public Relations (Book)CUTLIP, Scott M.; CENTER, Allen H.

  • Source: Journal of Advertising; Spring79, Vol. 8 Issue 2, p44-45, 2p

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ADVERTISING: ITS ROLE IN MODERN MARKETING.

Subjects: ADVERTISING; NONFICTIONADVERTISING: Its Role in Modern Marketing (Book)DUNN, S. Watson; BARBAN, Arnold M.

  • Source: Journal of Advertising; Spring79, Vol. 8 Issue 2, p42-43, 2p

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Public Relations Management, Cases and Simulations.

Subjects: PUBLIC relations; NONFICTIONPUBLIC Relations Management: Cases & Simulations (Book)SIMON, Raymond

  • Source: Journal of Advertising; Winter79, Vol. 8 Issue 1, p53-54, 2p

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Consumer Behavior.

Subjects: CONSUMER behavior; NONFICTIONCONSUMER Behavior (Book)ENGEL, James F.; BLACKWELL, Roger D.; KOLLAT, David T.

  • Source: Journal of Advertising; Winter79, Vol. 8 Issue 1, p52-53, 2p

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Psychological Principles of Marketing and Consumer Behavior.

Subjects: CONSUMER behavior; NONFICTIONPSYCHOLOGICAL Principles of Marketing & Consumer Behavior (Book)BRITT, Steuart Henderson

  • Source: Journal of Advertising; Winter79, Vol. 8 Issue 1, p51-52, 2p

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The New World of Advertising.

Subjects: ADVERTISING; NONFICTIONNEW World of Advertising, The (Book); ADVERTISING Age (Periodical)

  • Source: Journal of Advertising; Fall78, Vol. 7 Issue 4, p46-47, 2p

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The Aspen Handbook on the Media, 1977-1979 edition.

Subjects: COMMUNICATION; NONFICTIONASPEN Handbook on the Media (Book)RIVERS, William L.; THOMPSON, Wallace; NYHAN, Michael J.

  • Source: Journal of Advertising; Fall78, Vol. 7 Issue 4, p48-49, 2p

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The Corporate Social Challenge: Cases and Commentaries.

Subjects: SOCIAL responsibility of business; NONFICTIONCORPORATE Social Challenge: Cases & Commentaries, The (Book)STURDIVANT, Frederick; ROBINSON, Larry M.

  • Source: Journal of Advertising; Fall78, Vol. 7 Issue 4, p47-48, 2p

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  • 1-10 of  100 results for ""Martin, Charles H.""