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Academic Journal

Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.

Subjects: *Brand name products; *Green marketing; Friendship

  • Source: Journal of Advertising. Jan-Mar2020, Vol. 49 Issue 1, p61-77. 17p. 1 Color Photograph, 3 Diagrams, 1 Chart, 2 Graphs.

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