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Periodical

The biggest marketing trends heading into the new year: Industry executives discuss Gen Zalpha, the economy, in-house agencies and the Twitter 'Hellscape'.

Subjects: TWITTER Inc.; ECONOMIC trends; NEW Year

  • Source: Advertising Age. 12/19/2022, Vol. 93 Issue 18, p6-6. 1p.

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Periodical

Will Colonel Sanders survive KFC's marketing overhaul?: Mascot could face fresh scrutiny as leadership picks a new agency for the chicken chain.

Subjects: KFC Corp.; CUSTOMER loyalty programs; CHICKENS

  • Source: Advertising Age. 11/22/2021, Vol. 92 Issue 17, p1-1. 1p.

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Periodical

Marketers' new role: talent acquisition: Brands turn to TikTok to recruit Gen Z.

Subjects: EMPLOYEE recruitment; ABILITY; HUMAN resources departments

  • Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p1-1. 1p.

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Periodical

CMO HIRINGS SET RECORD PACE, EVEN IN THE PANDEMIC: More CEOs are looking for external candidates and compensation packages have bounced back, according to executive headhunters.

Subjects: CHIEF executive officers; EXECUTIVE search firms; CONSUMER behavior

  • Source: Advertising Age. 10/5/2020, Vol. 91 Issue 19, p2-2. 1p.

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Periodical

HIRED DURING A PANDEMIC: These executives survived the Zoom job interview, but haven't met their teams in person and still don't know the office layout.

Subjects: EMPLOYMENT interviewing; OFFICE layout; EXECUTIVE search firms

  • Source: Advertising Age. 10/5/2020, Vol. 91 Issue 19, p8-8. 1p.

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Periodical

Agency A-List 2020: No. 3.

Subjects: EXECUTIVE search firms; DIESEL motor exhaust gas

  • Source: Advertising Age. 4/20/2020, Vol. 91 Issue 8, p5-5. 1p.

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Periodical

THE VANISHING CMO: As marketing changes, so do the titles of the people in charge of it.

Subjects: BUSINESS planning; CHIEF marketing officers; EXECUTIVE search firms

  • Source: Advertising Age. 7/15/2019, Vol. 90 Issue 14, p22-22. 1p.

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Periodical

ADLAND'S HIDDEN CREATIVE TALENT: EXECUTIVE RECRUITERS.

Subjects: EXECUTIVE search firms; EXECUTIVE recruiting; ADVERTISING executives

  • Source: Advertising Age. 4/28/2014, Vol. 85 Issue 9, p16-16. 1p.

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Periodical

So you're a 'best' place to work- does anyone care?

Subjects: EMPLOYEE recruitment; EMPLOYEE attitude surveys; EXECUTIVE search firmsUNITED States

  • Source: Advertising Age. 10/22/2007, Vol. 78 Issue 42, p54-54. 1/2p.

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Periodical

Hachette seeks editor.

Subjects: HACHETTE Filipacchi Media US Inc.; BATTALIA Winston International (Company); GINIBRES, Jean-LouisUNITED States

  • Source: Advertising Age. 12/11/2000, Vol. 71 Issue 51, p70-70. 1/4p.

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Periodical

How CMOs are being evaluated to judge their fit with the rest of the C-suite: Psychometric assessments are key to assembling leadership teams that mesh.

Subjects: PSYCHOMETRICS; CHIEF marketing officers; LEADERSHIP

  • Source: Advertising Age. 3/22/2021, Vol. 92 Issue 3, p20-20. 1p.

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Periodical

RECRUITING DIVERSIFIES.

Subjects: HEIDRICK & Struggles International Inc.; DATA analysis; BIG data

  • Source: Advertising Age. 10/8/2012, Vol. 83 Issue 36, p1-1. 1p.

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Periodical

NYC shops scramble to hit diversity targets.

Subjects: EMPLOYMENT of minorities; EMPLOYEE recruitment; EMPLOYEE selectionNEW York (N.Y.); NEW York (State)

  • Source: Advertising Age. 1/15/2007, Vol. 78 Issue 3, p1-33. 2p. 2 Color Photographs, 1 Chart.

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Periodical

LETTERS TO THE EDITOR.

Subjects: LETTERS to the editor; HOME Depot Inc.; CHIEF marketing officers

  • Source: Advertising Age. 7/31/2006, Vol. 77 Issue 31, p16-16. 1/2p.

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