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Academic Journal

Consumers' Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?

Subjects: CONSUMER behavior; ADVERTISING effectiveness; AWARENESS advertising

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p523-539, 17p, 1 Color Photograph, 1 Black and White Photograph, 3 Charts, 1 Graph

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Academic Journal

ChatGPT, AI Advertising, and Advertising Research and Education.

Subjects: CHATGPT; ARTIFICIAL intelligence; ORGANIZATIONAL structureMICROSOFT Corp.

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p477-482, 6p, 1 Diagram

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Academic Journal

Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation.

Subjects: ADVERTISING; BUSINESS incubators; CREATIVE thinking

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p578-593, 16p, 1 Diagram, 1 Chart

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Academic Journal

Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers.

Subjects: CONSUMERS; BRAND image; SOCIAL integration

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p540-557, 18p, 1 Diagram, 2 Charts

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Academic Journal

The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?

Subjects: CREATIVE ability; KNIVES; TELEVISION advertising

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p558-577, 20p, 2 Color Photographs, 7 Graphs

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Academic Journal

A Picture's Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation.

Subjects: ADVERTISING; CONSUMERS; ADVERTISERS

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p594-612, 19p, 4 Color Photographs, 3 Diagrams, 2 Charts, 1 Graph

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Academic Journal

Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.

Subjects: PRODUCT advertising; CONSUMER behavior; NOSTALGIA

  • Source: Journal of Advertising; Apr/May2023, Vol. 52 Issue 2, p193-210, 18p, 1 Chart, 2 Graphs

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Academic Journal

Out-of-Home Advertising: A Systematic Review and Research Agenda.

Subjects: OUTDOOR advertising; PROMOTIONAL literature; POLICY sciences

  • Source: Journal of Advertising; Apr/May2023, Vol. 52 Issue 2, p279-299, 21p, 2 Diagrams, 2 Charts, 2 Graphs

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Academic Journal

Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?

Subjects: OPERATIONAL definitions; DEFINITIONS; ADVERTISING

  • Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p468-476, 9p, 1 Diagram, 2 Charts

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Academic Journal

Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions.

Subjects: PARASOCIAL relationships; ADVERTISING endorsements; BRAND loyalty

  • Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p387-405, 19p, 2 Color Photographs, 3 Diagrams, 3 Graphs

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  • 1-10 of  1,623 results for ""ADVERTISING""