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Academic Journal

Intention to recommend products in virtual communities: A moderated mediation analysis.

  • Source: Social Behavior & Personality: an international journal. Dec2020, Vol. 48 Issue 12, p1-13. 13p.

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Academic Journal

An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities.

  • Source: Journal of Marketing Management. Sep2019, Vol. 35 Issue 11/12, p1047-1079. 33p. 1 Diagram, 9 Charts, 9 Graphs.

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Academic Journal

Toward auto-netnography in consumer studies.

  • Source: International Journal of Market Research. Nov2020, Vol. 62 Issue 6, p658-665. 8p. 1 Chart.

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Academic Journal

LEADING AND MANAGING VIRTUAL COMMUNITIES OF PRACTICE (VCoPs).

  • Source: Journal of Contemporary Management Research. Sep2019, Vol. 13 Issue 2, p15-37. 23p.

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  • 1-10 of  89,054 results for ""Virtual communities""