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5 Super Bowl commercial trends to watch in 2023: From brand collabs and nostalgia plays to a lackluster auto category, here are your key Big Game ad trends and tactics.

  • Source: Advertising Age. 2/13/2023, Vol. 94 Issue 2, p10-10. 1p.

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Super Bowl ads show limited diversity and inclusion progress: While advancements have been made, representation is still hard to quantify.

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p1-1. 1p.

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4 Super Bowl ad tricks that continue to work: From animals to babies, Big Game advertisers still lean on tried-and-true formulas.

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p18-18. 1p.

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Super Bowl 2022 commercials and the brands buying them: As demand escalates, so has the cost to advertise in the Big Game.

  • Source: Advertising Age. 11/8/2021, Vol. 92 Issue 16, p8-8. 1p.

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How brands are keeping minority media commitments: Multicultural TV networks saw 'unprecedented' upfront interest from marketers seeking airtime.

  • Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p1-1. 1p.

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First chief creative officer named in NFL: Will Misselbrook to lead creative storytelling, digital sales and content.

  • Source: Advertising Age. 5/17/2021, Vol. 92 Issue 7, p5-5. 1p.

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The new TV upfront currency: Diversity: Here's a look at how media sellers plan to step up at the 2021 upfronts.

  • Source: Advertising Age. 5/17/2021, Vol. 92 Issue 7, p1-1. 1p.

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TV's measurement mess: Networks still have little choice but to pay dearly for Nielsen, but a pandemic ratings stumble intensifies pressure for change.

  • Source: Advertising Age. 5/17/2021, Vol. 92 Issue 7, p14-14. 1p.

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Streaming TV wars imperil long-tail cable channels: While smaller cable networks are still efficient buys for marketers, the question is, for how long?

  • Source: Advertising Age. 5/17/2021, Vol. 92 Issue 7, p12-12. 1p.

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Media agencies make commitments to Black-owned media: GroupM and IPG promise to invest clients' ad dollars in minority-owned media over the next several years.

  • Source: Advertising Age. 5/17/2021, Vol. 92 Issue 7, p10-10. 1p.

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  • 1-10 of  310 results for ""Poggi, Jeanine""