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Periodical

Mystery shopping tests service and compliance

Authors : Morrall, Katherine

Subjects: Performance appraisals -- Methods; Bank management -- Methods; Advertising, marketing and public relations

Source: Bank Marketing. Feb, 1994, Vol. 26 Issue 2, p13, 6 p.

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Periodical

Branding: a refresher course

Authors : Weinstein, Lynn

Subjects: Banking industry -- Services; Brand choice -- Analysis; Product development -- AnalysisUnited States

Source: Bank Marketing. Dec, 1998, Vol. 30 Issue 12, p12, 2 p.

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