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Telemarketing can reinforce your marketing message

• Authors : Mullen, Joan

• Source: Bank Marketing. Dec, 1995, Vol. 27 Issue 12, p39, 6 p. photograph

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Focusing on 15% of the pie

• Authors : Hales, Michael G.

• Source: Bank Marketing. April, 1995, Vol. 27 Issue 4, p29, 5 p. table

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Mystery shopping tests service and compliance

• Authors : Morrall, Katherine

• Source: Bank Marketing. Feb, 1994, Vol. 26 Issue 2, p13, 6 p.

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A structured approach to sales and service management

• Authors : Brown, Edward G.

• Source: Bank Marketing. Dec, 1993, Vol. 25 Issue 12, p31, 4 p.

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Managing the power of creativity

• Authors : Gilliam, Terry K.

• Source: Bank Marketing. Dec, 1993, Vol. 25 Issue 12, p14, 4 p.

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Outsourcing: can you bank on it?

• Authors : Perlin, Martha

• Source: Bank Marketing. Jan, 1993, Vol. 25 Issue 1, p19, 5 p. table

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12 rules for customer retention

• Authors : Furlong, Carla B.

• Source: Bank Marketing. Jan, 1993, Vol. 25 Issue 1, p14, 5 p. table

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A conversation with ... John B. McCoy

• Authors : Deutsch, Barry I.

• Source: Bank Marketing. August, 1991, Vol. 23 Issue 8, p12, 5 p. portrait John B. McCoy

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CRA turnaround

• Authors : Thomas, Kenneth H.

• Source: Bank Marketing. July, 1991, Vol. 23 Issue 7, p20, 4 p.

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Put your sales force where it belongs - in front of the customers

• Authors : Kelso, David B.

Subjects: Bank management -- Methods; Banking industry -- Human resource management; Bank marketing -- Methods

• Source: Bank Marketing. Feb 1991, Vol. 23 Issue 2, p28, 4 p. graph Senior account officer: time allocations of marketing and sales personnel.

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