Managing the power of creativity

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  • Additional Information
    • Publication Information:
      Bank Marketing Assn.
    • Publication Date:
      1993
    • Abstract:
      Banks that are able to tap the creative skills of employees so that innovation becomes an integral part of their corporate culture are likely to become the dominant forces in the market-driven environment of the 1990s. The examples of J.P. Morgan, which reinvented corporate banking in the 1980s, and Banc One, which did the same in retail banking, are proof that innovation can be a bank's most formidable competitive tool. Managing creativity to enhance innovation is not necessarily a complicated idea. While management styles differ, the basic logic remains the same. Managing creativity is simply the art of bringing together people with diverse backgrounds and allowing them to work as a team so that they can direct their efforts to the solution of specific problems, such as product development or sales improvement. One important step that can be taken to make such creative teams work would be to provide members with the resources to implement their ideas.
    • ISSN:
      0888-3149
    • Rights:
      Copyright 1993 Gale, Cengage Learning. All rights reserved.
      COPYRIGHT 1993 Bank Marketing Assn.
    • Accession Number:
      edsgcl.14979891
  • Citations
    • ABNT:
      GILLIAM, T. K. Managing the power of creativity. Bank Marketing, [s. l.], n. 12, p. 14, 1993. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.14979891. Acesso em: 27 out. 2020.
    • AMA:
      Gilliam TK. Managing the power of creativity. Bank Marketing. 1993;(12):14. Accessed October 27, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.14979891
    • APA:
      Gilliam, T. K. (1993). Managing the power of creativity. Bank Marketing, 12, 14.
    • Chicago/Turabian: Author-Date:
      Gilliam, Terry K. 1993. “Managing the Power of Creativity.” Bank Marketing. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.14979891.
    • Harvard:
      Gilliam, T. K. (1993) ‘Managing the power of creativity’, Bank Marketing, p. 14. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.14979891 (Accessed: 27 October 2020).
    • Harvard: Australian:
      Gilliam, TK 1993, ‘Managing the power of creativity’, Bank Marketing, no. 12, p. 14, viewed 27 October 2020, .
    • MLA:
      Gilliam, Terry K. “Managing the Power of Creativity.” Bank Marketing, no. 12, 1993, p. 14. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.14979891.
    • Chicago/Turabian: Humanities:
      Gilliam, Terry K. “Managing the Power of Creativity.” Bank Marketing, 1993. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.14979891.
    • Vancouver/ICMJE:
      Gilliam TK. Managing the power of creativity. Bank Marketing [Internet]. 1993 [cited 2020 Oct 27];(12):14. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.14979891