Fee income performance and bank training: bridging the gap

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  • Additional Information
    • Publication Information:
      Bank Marketing Assn.
    • Publication Date:
      1992
    • Abstract:
      Bank personnel should be educated about the strategic importance of fee income improvement programs. This is necessary since opposition to fee increases is often just as strong among employees as it is among customers. An effective training program that adequately explains to all bank employees the link between fee income increases and profitability is thus crucial to the success of any fee income improvement program. An effective training program to improve employee support for fee increases should accomplish four general goals: to improve employee appreciation of the need to adjust to a rapidly changing banking climate, to enhance employee perceptions of the value of fee increases, to counter employee stereotypes regarding the types of customers who can help a bank generate profits, and to train employees to respond meaningfully to customer objections to fee increases.
    • ISSN:
      0888-3149
    • Rights:
      Copyright 1992 Gale, Cengage Learning. All rights reserved.
      COPYRIGHT 1992 Bank Marketing Assn.
    • Accession Number:
      edsgcl.13884632
  • Citations
    • ABNT:
      WHITE, P. M. Fee income performance and bank training: bridging the gap. Bank Marketing, [s. l.], n. 11, p. 34, 1992. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.13884632. Acesso em: 3 dez. 2020.
    • AMA:
      White PM. Fee income performance and bank training: bridging the gap. Bank Marketing. 1992;(11):34. Accessed December 3, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.13884632
    • APA:
      White, P. M. (1992). Fee income performance and bank training: bridging the gap. Bank Marketing, 11, 34.
    • Chicago/Turabian: Author-Date:
      White, Philip M. 1992. “Fee Income Performance and Bank Training: Bridging the Gap.” Bank Marketing. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.13884632.
    • Harvard:
      White, P. M. (1992) ‘Fee income performance and bank training: bridging the gap’, Bank Marketing, p. 34. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.13884632 (Accessed: 3 December 2020).
    • Harvard: Australian:
      White, PM 1992, ‘Fee income performance and bank training: bridging the gap’, Bank Marketing, no. 11, p. 34, viewed 3 December 2020, .
    • MLA:
      White, Philip M. “Fee Income Performance and Bank Training: Bridging the Gap.” Bank Marketing, no. 11, 1992, p. 34. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.13884632.
    • Chicago/Turabian: Humanities:
      White, Philip M. “Fee Income Performance and Bank Training: Bridging the Gap.” Bank Marketing, 1992. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.13884632.
    • Vancouver/ICMJE:
      White PM. Fee income performance and bank training: bridging the gap. Bank Marketing [Internet]. 1992 [cited 2020 Dec 3];(11):34. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.13884632