A conversation with ... John B. McCoy

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  • Additional Information
    • Publication Information:
      Bank Marketing Assn.
    • Publication Date:
      1991
    • Subject Terms:
    • Abstract:
      One of the most admired banks in the U.S. today is Banc One Corporation. It has grown to become Ohio's largest bank and the second largest in Texas. John B. McCoy, Banc One's chairman, discusses the strategies which have made them successful, including: a marketing strategy focused on retail banking and the middle market; a decentralized management structure; an emphasis on quality in customer relations; and investment in revenue-increasing programs rather than focusing solely on expense control. Lastly, McCoy states that they will build their services and market share through acquisitions.
    • ISSN:
      0888-3149
    • Rights:
      Copyright 1991 Gale, Cengage Learning. All rights reserved.
      COPYRIGHT 1991 Bank Marketing Assn.
    • Accession Number:
      edsgcl.11287390
  • Citations
    • ABNT:
      DEUTSCH, B. I. A conversation with ... John B. McCoy. Bank Marketing, [s. l.], n. 8, p. 12, 1991. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.11287390. Acesso em: 27 out. 2020.
    • AMA:
      Deutsch BI. A conversation with ... John B. McCoy. Bank Marketing. 1991;(8):12. Accessed October 27, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.11287390
    • APA:
      Deutsch, B. I. (1991). A conversation with ... John B. McCoy. Bank Marketing, 8, 12.
    • Chicago/Turabian: Author-Date:
      Deutsch, Barry I. 1991. “A Conversation with ... John B. McCoy.” Bank Marketing. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.11287390.
    • Harvard:
      Deutsch, B. I. (1991) ‘A conversation with ... John B. McCoy’, Bank Marketing, p. 12. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.11287390 (Accessed: 27 October 2020).
    • Harvard: Australian:
      Deutsch, BI 1991, ‘A conversation with ... John B. McCoy’, Bank Marketing, no. 8, p. 12, viewed 27 October 2020, .
    • MLA:
      Deutsch, Barry I. “A Conversation with ... John B. McCoy.” Bank Marketing, no. 8, 1991, p. 12. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.11287390.
    • Chicago/Turabian: Humanities:
      Deutsch, Barry I. “A Conversation with ... John B. McCoy.” Bank Marketing, 1991. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.11287390.
    • Vancouver/ICMJE:
      Deutsch BI. A conversation with ... John B. McCoy. Bank Marketing [Internet]. 1991 [cited 2020 Oct 27];(8):12. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsggo&AN=edsgcl.11287390