A configuração de uma estética publicitária regional pernambucana. (Portuguese)

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    • Alternate Title:
      The configuration of a Pernambuco's regional advertising aesthetics. (English)
      La configuración de una estética publicitaria regional de Pernambuco. (Spanish)
    • Subject Terms:
    • Abstract:
      The object of study meets Pernambuco campaigns that include clear references to the regional culture, correlating also the intersections with other forms of communication and artistic expressions, the condition for consolidating the cultural hybridity espoused by García Canclini, which often go unnoticed the boundaries between the cultured, the massive and the popular. Search to see if you can identify and classify Pernambuco constituting an aesthetic and impregnating the regional advertising. [ABSTRACT FROM AUTHOR]
    • Abstract:
      El objeto de estudio cumple con las campañas del estado de Pernambuco, que incluyen claras referencias a la cultura regional, y la correlación, también, con las intersecciones con otras formas de comunicación y con las expresiones artísticas, la condición para la consolidación de la hibridación cultural propugnada por García Canclini, que a menudo pasan desapercibidos las fronteras entre lo culto, lo masivo y lo popular. Buscar para ver si puede identificar y clasificar una estética de Pernambuco que constituye e impregna la publicidad regional. [ABSTRACT FROM AUTHOR]
    • Abstract:
      O objeto de estudo reúne campanhas publicitárias pernambucanas que contemplam claras referências à cultura regional, correlacionando, ainda, as intersecções com outras formas de expressões comunicativas e artísticas; consubstanciando a condição para o hibridismo cultural defendido por García Canclini, no qual não se notam as fronteiras entre o culto, o massivo e o popular. Busca-se averiguar se é possível identificar e classificar uma estética pernambucana constituindo e impregnando a publicidade regional. [ABSTRACT FROM AUTHOR]
    • Abstract:
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