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The Development of the Advertising Industry in Japan and Taiwan: a Comparison, 1945-1975.

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Author(s): Hendon, Donald W.; Martin, Charles H.
Source:
Journal of Advertising; Fall77, Vol. 6 Issue 4, p44-45, 2p
Subject Terms:
ADVERTISING; NONFICTION

Additional Information
- Subject Terms:
  DEVELOPMENT of the Advertising Industry in Japan & Taiwan: A Comparison 1945-1975, The (Book)
- Subject Terms:
  LIU, Peter Yi-Chih
- Abstract:
  The article reviews the book "The Development of the Advertising Industry in Japan and Taiwan: A Comparison, 1945-1975," by Peter Yi-Chih Liu.