HARMONIOUS REGIONAL ADVERTISING REGULATION?

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    • Subject Terms:
      TAIWAN; HONG Kong (China); CHINA
    • Abstract:
      Given the importance of government advertising regulation, there has been limited research exploring the common ground between government regulations in different countries. This paper begins by proposing a theoretical framework for comparing government regulations, and then uses the framework to analyze the similarities and differences between advertising regulations in China, Hong Kong, and Taiwan. It concludes that harmonization of regional advertising regulation in Greater China is an attainable goal. [ABSTRACT FROM AUTHOR]
    • Abstract:
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