Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections.

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  • Additional Information
    • Publication Year:
      2005
    • Subject Terms:
    • Abstract:
      This article examines the effects of negative political advertising in American elections. Studies of negative advertising have become unproductively bogged down on the question of whether or not more or less exposure to negative advertising leads to higher or lower turnout. I take a step back in the causal chain by looking at its effect on the kinds of information individuals bring to the voting decision. I present and test a theory that individuals lower in political sophistication gain little or no information from negative advertising. In contrast, higher sophisticates gain a great deal of information. The theory is tested in an experiment and through analysis of American National Election Study (ANES) data. The results are largely confirmatory. Analysis of the ANES data also illustrates that the effects of exposure to negative advertising on information levels differ from, and are more normatively troubling than, those of positive advertising. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Political Research Quarterly is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
    • ISSN:
      10659129
    • Accession Number:
      18430262
  • Citations
    • ABNT:
      STEVENS, D. Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections. Political Research Quarterly, [s. l.], v. 58, n. 3, p. 413, 2005. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=18430262. Acesso em: 28 nov. 2020.
    • AMA:
      Stevens D. Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections. Political Research Quarterly. 2005;58(3):413. Accessed November 28, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=18430262
    • APA:
      Stevens, D. (2005). Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections. Political Research Quarterly, 58(3), 413.
    • Chicago/Turabian: Author-Date:
      Stevens, Daniel. 2005. “Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections.” Political Research Quarterly 58 (3): 413. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=18430262.
    • Harvard:
      Stevens, D. (2005) ‘Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections’, Political Research Quarterly, 58(3), p. 413. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=18430262 (Accessed: 28 November 2020).
    • Harvard: Australian:
      Stevens, D 2005, ‘Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections’, Political Research Quarterly, vol. 58, no. 3, p. 413, viewed 28 November 2020, .
    • MLA:
      Stevens, Daniel. “Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections.” Political Research Quarterly, vol. 58, no. 3, Sept. 2005, p. 413. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=18430262.
    • Chicago/Turabian: Humanities:
      Stevens, Daniel. “Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections.” Political Research Quarterly 58, no. 3 (September 2005): 413. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=18430262.
    • Vancouver/ICMJE:
      Stevens D. Separate and Unequal Effects: Information, Political Sophistication and Negative Advertising in American Elections. Political Research Quarterly [Internet]. 2005 Sep [cited 2020 Nov 28];58(3):413. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=18430262