HARMONIOUS REGIONAL ADVERTISING REGULATION?

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  • Additional Information
    • Subject Terms:
    • NAICS/Industry Codes:
      541850 Outdoor Advertising
      541890 Other Services Related to Advertising
    • Abstract:
      Given the importance of government advertising regulation, there has been limited research exploring the common ground between government regulations in different countries. This paper begins by proposing a theoretical framework for comparing government regulations, and then uses the framework to analyze the similarities and differences between advertising regulations in China, Hong Kong, and Taiwan. It concludes that harmonization of regional advertising regulation in Greater China is an attainable goal. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
    • Author Affiliations:
      1Assistant professor of marketing, Marketing Department, Rider University
    • ISSN:
      0091-3367
    • Accession Number:
      10.1080/00913367.2005.10639200
    • Accession Number:
      18733182
  • Citations
    • ABNT:
      ZHIHONG GAO. Harmonious Regional Advertising Regulation? Journal of Advertising, [s. l.], v. 34, n. 3, p. 75–87, 2005. DOI 10.1080/00913367.2005.10639200. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=18733182. Acesso em: 4 dez. 2020.
    • AMA:
      Zhihong Gao. Harmonious Regional Advertising Regulation? Journal of Advertising. 2005;34(3):75-87. doi:10.1080/00913367.2005.10639200
    • APA:
      Zhihong Gao. (2005). Harmonious Regional Advertising Regulation? Journal of Advertising, 34(3), 75–87. https://doi.org/10.1080/00913367.2005.10639200
    • Chicago/Turabian: Author-Date:
      Zhihong Gao. 2005. “Harmonious Regional Advertising Regulation?” Journal of Advertising 34 (3): 75–87. doi:10.1080/00913367.2005.10639200.
    • Harvard:
      Zhihong Gao (2005) ‘Harmonious Regional Advertising Regulation?’, Journal of Advertising, 34(3), pp. 75–87. doi: 10.1080/00913367.2005.10639200.
    • Harvard: Australian:
      Zhihong Gao 2005, ‘Harmonious Regional Advertising Regulation?’, Journal of Advertising, vol. 34, no. 3, pp. 75–87, viewed 4 December 2020, .
    • MLA:
      Zhihong Gao. “Harmonious Regional Advertising Regulation?” Journal of Advertising, vol. 34, no. 3, Fall 2005, pp. 75–87. EBSCOhost, doi:10.1080/00913367.2005.10639200.
    • Chicago/Turabian: Humanities:
      Zhihong Gao. “Harmonious Regional Advertising Regulation?” Journal of Advertising 34, no. 3 (Fall 2005): 75–87. doi:10.1080/00913367.2005.10639200.
    • Vancouver/ICMJE:
      Zhihong Gao. Harmonious Regional Advertising Regulation? Journal of Advertising [Internet]. 2005 Fall [cited 2020 Dec 4];34(3):75–87. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=18733182